The Look Out Girl is Melie Bianco's new SS14 bag collection. Founder of Melie Bianco, Melissa Song, was definitely on the look out when designing for this range. Of the collection Song says, "we thought about every type of Melie girl out there, whether they are fashion forward trend setters or a more casual laid-back style."
Inspiration also came form European and US runways as well as street style outside their fashion week shows. "Metalics, colour blocking and laser cutting are huge trends at the moment" so there is a lot of this in the collection but after seeing a resurgence in pastels in her research Song says "you will see a lot of pretty, soft colours and designs".
Melie Bianco prides themselves on being an affordable luxury for kiwi woman. Their bags are friendly, eco and animal friendly, and although they are not tested on animals these bags themselves are rigorously tested to ensure that they are free from any harmful chemicals as well as ensuring they are of top quality.
The campaign to accompany The Look Out Girl collection includes bloggers Sheridan from Blueeyedfinch.com, Toshiko from itsnotheritsme.com, and Linda from Lindalind.com.
Check it out here: