Remember that young doe eyed Moss modelling CK Jeans? Well, there is still a doe eyed Moss modelling for the brand, but this time it is the younger sister of the iconic Kate Moss, Lottie Moss. Photographer of the campiagn Michael Avedon said of the new model: “Lottie truly represents the essence of the Calvin Klein girl. Intriguing innocence with utter beauty".
The photoshoot is for “The Re-Issue Project” a campaign that sees Calvin Klein Jeans teaming up with mytheresa.com for a capsule collection. Seeing that the model is a new Moss and the photographer, Michael Avedon, is a re-issuing of sorts by being Richard Avedon's grandson this project seems to fit in more ways the one.
The Re-Issue Project features sweatshirts, t-shirts, high-waisted skinny jeans and denim jackets that will be available from July 17th on mytheresa.com.