24-year-old Charlie Perry founded Charlie Horse, a high-end leather handbag and accessories line in 2011. Designed and handmade in New Zealand, the brand’s signature bags are chic and practical with a modern twist and come in an array of colours and textiles. Charlie became hooked on fashion design after designing the costumes for her school’s Shakespeare production and enrolled in Massey’s Fashion Design programme in Wellington. “But it wasn’t really my thing, so I went into retail full time,” she says. “It has been invaluable experience and made me understand the ins and outs of the industry”. Charlie started Charlie Horse in 2011 and slowly began building up her brand whilst continuing to work in retail. After stocking the bags in a number of different stores including Superette and Head over Heels, Charlie was on her way to creating a successful business. “This is the first time I have been able to produce a collection that is re-orderable,” she says. “In the past all of my leather has been limited to how much I could get at the time of purchase, which I think was a great part of what made Charlie Horse special starting out”. Charlie was longing for a creative outlet for all her inspiration and ideas, so she created her own website Charlie Horse of Course. “I try to incorporate big images and print from magazines, with personal style, travels and well documented food and beauty essentials”. Charlie Horse is currently stocked online and in array of stores throughout New Zealand. For product enquires please contact Charlie at firstname.lastname@example.org or phone 0210674744 .