The greatly anticipated Deadly Ponies flagship store opened this month in the blossoming fashion hub of Mackelvie Street, Ponsonby in Auckland.

Creative director, Liam Bowden knew that he had found the perfect location when he first stepped into the former Gary Nash glass studio.

“Being a creative space already, it gave us the license to design an artistically raw space that would showcase our brand,” said Bowden.

The brand enlisted celebrated interior designer Katie Lockhart to articulate their vision.

“Deadly Ponies had used plinth in their previous store, which got me exploring the idea of totems and plinths. I knew that I wanted contrast between the perfection of Deadly Ponies hang bags and the materiality of the totems and I started thinking about Brancusi’s atelier, which I visited last year in Paris,” Lockheart discussed.


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