Launched in late September, the new Trelise online site for mobiles offers customers the opportunity to shop anywhere – anytime.
“The mobile site mirrors the experience of shopping on the desktop site, but it is tailored to a smaller screen,” said Felicity Christmas, brand liaison for Trelise Cooper.
“It displays the beautiful campaign images crisply and clearly, ensuring that the intricate details of each garment can be seen. The navigation bar, zoom and search features have also been enhanced for mobile screens to make shopping on the go as easy and enjoyable as possible.”
The first online venture launched in November 2011. Cooper understands that visiting a physical store has become a luxury that many struggle to find time for and the online store takes the experience of her bespoke boutiques into the digital world, complete with elegant packaging, surprise gifts and exceptional customer service.
Since the launch, mobile and tablet traffic has risen 89 per cent and wholesale accounts have also increased.
Trelise Cooper brand has a following of women of all ages and each label within the brand is designed for a slightly different customer. Along with the brands’ loyal fan base, 40 per cent of online traffic comes from new customers, which can be attributed to its carefully curated social media presence. Since Trelise Cooper Online was launched they have seen a 700 per cent increase in Facebook fans.
With Trelise Cooper garments having an enduring appeal, the ‘Outlet’ section of the site has continued to rise in popularity and is a great way to give customers favourite pieces from past seasons.