KENDALL JENNER IS THE NEW FACE OF ESTEE LAUDER

Kendall Jenner cemented her status on Saturday as one of the top in-demand models of the moment. The Keeping up the Kardashians star took to social media to reveal that she is the new face of Estée Lauder. The campaign was shot by famous photographer Patrick Demarchelier and includes an official video, displaying home videos of Kendall trying on makeup as a child.

Kendall also talks about her opportunities in life and mentions the influence that social media has, one of the reasons behind her newest appointment. "I just want to be the best me I can be, so having the power that social media has, I think that just seeing how many people care about you, and seeing how many people want to watch what you're doing, it just really makes you want to do the best you can do," she gushes. "I just feel so incredibly blessed."

The full video campaign can be seen here:

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