Continuing to grow its global footprint, Australian-based retailer, Cotton On Group, has opened its largest New Zealand store in Queen Street, Auckland.

The innovative retail space spans an impressive 1400 square metres, over two levels and houses collections from Cotton On, Cotton On KIDS, FREE by Cotton On, Cotton On BODY, Rubi Shoes by Cotton On, and for the first time in New Zealand, T-Bar.

The mega shopping experience will be the Cotton On Group’s 133rd store in New Zealand, demonstrating the retail powerhouse’s commitment to investing in the local market.

Cotton On general manager, Felicity McGahan, said she’s thrilled to open the brand’s biggest New Zealand store, right in the hub of Auckland.

“There is no other Cotton On store in New Zealand quite like our new Queen St store. Its sheer size is impressive and will allow us to offer shoppers an enhanced in-store experience,” said McGahan.

Innovative store design elements include a living front window display, which allows for greater customer engagement, and a specific denim destination area in the store’s basement.

“There’s great scope for the canvas to evolve with a living window display. It breaks down the barriers of traditional shop windows and allows customers to interact with our latest offers. It becomes a rotating space for activations, launches and product,” McGahan said.

In keeping with the original aesthetic of the building at 238 Queen St, the dramatic space maintains heritage finishes and boasts exposed concrete slabs and brickwork, is a nod to Cotton On’s brand personality.

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