NEW EDITORIAL FOR G-EAZY AND I LOVE UGLY

G EAZY
IN the New Zealand leg of his Australasian tour, the team at I Love Ugly paired up with friend and international hip-hop artist G-Eazy to shoot a new editorial spread.
The shoot featured G-Eazy in the brands signature monochromatic style, modelling key pieces from the current February selection along with future releases. G-Eazy is one in a long line of celebrities who have expressed their support for I Love Ugly.
Leaders in the music industry including Lorde, Kanye West, Diplo, ASAP Rocky, Joey Badass, Rita Ora, and Big Sean are just some of the names backing the brand, leading in part to its international success and continued growth as a game changer in the New Zealand fashion scene.