A new global multi-channel strategy has been launched by The Cotton On Group, and is set to roll out across its stable of brands including Supre.
Partnering with e-commerce consultancy, Amblique, the new platform has had a record amount of visits and sales since its release. Accessible on multiple devices, the website incorporates eight brands in multiple geographies.
Customised offerings will soon be available for Asian and South African customers.
“We’ve placed an emphasis on delivering a site that replicates what customers experience when they visit our bricks and mortar stores, whilst providing seamless functionality end to end,” said Marshal Mclean, marketing and e-commerce group executive from Cotton On Group.
“We’re thrilled by the Cyber Monday results as it reassures us that the site is delivering what our customers now expect from us online,” added Peter Johnson, Cotton On Group CEO.