In a partnership with award winning web designers, Sons & Co., Crane Brothers has launched its much anticipated new website. More than just an e-commerce platform, the new website aims to be a destination for all things related to the brand, and adds a new magazine section for the company to highlight the people it works with.
The magazine section provides insight into the minds behind the brand, while director, Murray Crane, will continue to share his candid thoughts and behind the scenes workings through the Dispatch section of the site.
Revised tailoring pages have closed the gap between client and staff, showcasing the processes involved in constructing the product and educating customers on the options available through the made-to-measure service. Additionally staff profiles have been made available for viewers to learn about the workers involved.
As customers transition more towards online shopping, heavy focus has been put on developing a user-friendly interface for browsing and ordering product. The new experience includes the fluid updating of stock and the brand’s largest catalogue to date.