In celebration of 20 years, Mimco announced it has signed international model, Damaris Goddrie, for the latest campaign, The Montage. Having walked for high-profile names including Balmain, Carven, Fendi, JW Anderson, Kenzo and Missoni, Goddrie brought to the table a wealth of experience.

"With her inner strength and confidence, she personifies a woman walking to the beat of her own drum," said Cathryn Wills, creative director, Mimco.

The campaign was shot by Australian photographer Christian Blanchard in Mimco's birthplace, Melbourne, and referenced elements from the mid '90s to futurism.

Since launching in 1996, Mimco has grown to over 110 stores across Australia, New Zealand and South Africa, and continues to grow its online footprint.