I had the idea of eclecticism for the Alexander McQueen show. It’s kind of romantic because it has soft features, which we created by pulling pieces out. But there’s also a randomness and wrongness to it, which makes it punky. I'm a big fan of hair accessories – they can be vintage and don’t need to be expensive. The more eccentric the look is, the more style it has. There’s sometimes no rhyme or reason to the look, it’s just about your own interpretation. With this look, the clunkier it is, the better it is and the more you worry about it, the more wrong it looks. I used Redken Guts 10 to create a rough texture and then brushed it through and twisted hair into a wrap. I added more texture with Redken Signature Look Wind Blown 05 Dry Finishing Spray, then took trays of jewelry and randomly placed pieces of varying sizes throughout the hair. This look created a self-assured, eccentric kind of McQueen woman.
– Guido, Redken Global Creative Director