Hair by Guido: Alexander Wang AW16 at NYFW

“Alexander Wang this season is about emphasising individuality, character, and acknowledging every type of woman, whether boyish or feminine. The show has something for every girl and woman to relate to which is very inspiring. There are different characters, different kinds of beauty in one show”.

“We cut and coloured some of the models, creating fringes on some, and bleached or colored the hair bright orange on others. A lot of the shapes we created are based on the 70’s - a feather cut shag. I  shampooed and conditioned the hair with Redken’s Body Full Shampoo, which gives the hair a great beachy texture. I emphasised the natural hair by letting it air dry, then spraying hair once dry with Redken Wax Blast 10. For the show’s look, I didn’t want luminous hair; it’s got to feel cool."

– Guido, Redken Global Creative Director