Synonymous with style, the fur coat is an icon of sophistication and class. While it has been widely protested by activist groups internationally, new innovations have generated a changing fur market that is producing synthetic replica’s almost indistinguishable from the real thing. There are however still figureheads in the industry that campaign for fur’s acceptance, most notably Anna Wintour, editor-in-chief, Vogue.
"I love fur! Fur is very much part of the fashion industry. When it comes to the raccoons and paint thrown at me I simply ignore it,” said Wintour.
Wintour’s passion for fur, alongside her senior position within the industry has helped bring fur back to the mainstream market, demanding desirability for a product that for a period was considered taboo.
"Nobody was wearing fur until she put it on the cover in the early 1990s. She ignited the entire industry,” said Tom Florio, former senior vice president and publishing director, Condé Nast.
The key to incorporating a fur coat into an outfit is keeping other elements simple. On its own the coat is a statement, so any additional details are simply a distraction.