Paris-based, L’Oréal-owned company Biotherm Homme has signed David Beckham in a two-phase ambassador deal. Going forward, Beckham will appear as the face of the brand’s best selling Aquapower Gel moisturiser and the Force Supreme range across digital, print and TV media.
Secondly, the beauty giant will launch a complete grooming and skin-care collection, collaborating with Beckham under the Biotherm Homme umbrella. The range will be made up of skin and body products.
“I’ve been thinking about developing a skin-care range for a long time and it wasn’t until I started speaking with Biotherm that it all came together,” Beckham said of the products that are said to launch in 2017.