Out with the old and in with the new with this new digital campaign by beauty giant Lancôme which promises to shake-up its cosmetic offerings. The latest lip product to debut from the company is called the Juicy Shaker, a pigmented oil-based lip stain that does not leave lips with that sticky feeling.

The formula separates due to the mixture of pigment and nourishing essential oil, the packaging depicts a mini cocktail shaker. A cross between the iconic Cocktail Shaker lipstick from the 40s and the Juicy Tube lipgloss from the 90s the new lip product is for a new generation with a very affordable price point of around US$21.

The lip product is available in 14 colour options and each reflect a different scent and taste that correspond with the colour’s name such as Berry in Love, Mint to Be and so on.