BREAK THE INTERNET

The recent collaboration between pop-star Rihanna and footwear brand Manolo Blahnik caused the company’s dedicated micro-site to crash multiple times. Following the release, special orders placed online were disrupted by multiple down-times due to unforeseen traffic spikes.

“When we went live on our microsite crashed a few times. It was all up and running again, but the volume of traffic was so high that it has taken us a little bit aback,” said Kristina Blahnik, designer and communications manager, Manolo Blahnik.

The collaboration started out as a fun project for both the singer and retailer, and has transformed into a market success, gaining international attention and orders.

Caption: Manolo Blahnik and Rihanna