A recent study of the UK apparel market has indicated menswear sales are growing faster than that of womenswear.
Market intelligence agency Mintel reported a 4.1 percent increase in the men’s clothing sales totalling £14.1billion as opposed to the 3.7 percent increase in womenswear sales.
“In response to men showing a greater interest in their appearance, retailers are expanding menswear ranges, and more designers are debuting men's clothing collections. As a result, the menswear market is reaping the rewards and growing at a faster rate than womenswear,” said Tamara Sender, senior fashion analyst, Mintel.
Mintel’s research also showed that young men are more likely to purchase clothes in-store than young women, alongside a 4 percent increase in young male’s utilising online shopping channels, with 74 percent of men aged 16-24 buying something online in 2015.