Skincare is one thing that Korean culture has become famous for with women having skincare routines of up to ten steps. But when it comes to the routine and the products, Korean beauty brands can feature some rather interesting packaging and ingredients. Back home in New Zealand consumers are familiar with that of bee venom, sea kelp and possibly even the new snail slime in products. However, the Koreans have thrown a curveball into the beauty industry with the addition of donkey milk. Sheet masks and creams that are skyrocketing in sales are made from real-life donkey milk.

Why, do you ask? Donkey milk is so gentle it has been used as a substitute for breast milk for infants and according to the International Dairy Journal, it’s tolerated by 90 percent of infants with food allergies. Not only does it have four times the amount of vitamin C than cow’s milk but is also hydrating and brightening for skin. It is believed to help with eczema, acne and psoriasis. It won’t just be Cleopatra and her milk baths anymore.