Indian fashion e-commerce company, Myntra, has acquired the Bengaluru-based Cubeit for an undisclosed amount in another technology focussed takeover. Cubeit focuses on building mobile applications designed to aggregate content from a specific source, with Myntra set to use the technology for its own brand.

“As part of the acquisition, the team at Cubeit has been inducted into Myntra, making it an acquihire that will further strengthen and expand Myntra’s technology team,” said a representative for Myntra.

This marks Myntra’s third technology led acquisition, having already acquired the mobile app development company, Native5 in May 2015, and the technology solutions company Fitiquette in April 2013.

“Technology is at the core of our operations, and we are looking at leveraging it to enhance customer experience further through social and community interactions on our platforms,” said Shamik Sharma, chief product and technology officer, Myntra.

Myntra was established in 2007, specialising in fashion and casual lifestyle products and is owned by parent company Flipkart, which is a broader selection e-commerce provider also in India.

Caption: Myntra offices in Bangalore