Global youth lifestyle brand factorie has announced an exclusive collaboration with Fila, one of the world’s largest heritage sportswear brands.
“factorie’s dominant position in the youth fashion market, the opportunity for excellent geographical coverage in both Australia and New Zealand combined with their presentation, store environments, and ability to present a full heritage range offer while keeping it merchandised as a story made factorie the ideal brand to collaborate with,” said Celeste Giusti, Fila’s marketing manager.
The Fila x factorie line is timeless, yet modern and fresh. Fila’s archive of design inspiration sees factorie fusing the brand’s staple silhouettes with contemporary trends, for a blending of styles old and new. The range consists of tees, jumpers, pants, accessories and footwear.