Ziera have opened their 22nd store this month at Eastridge shopping centre in East Auckland. Ziera's Chief Executive of Customer Experience, Nicky Dunn said it was the perfect location for them as it is a busy mall and a hub for their eastern bays customers where they felt they had a gap in their coverage. The fit-out of the Eastridge store was completed through their internal property team with Hot Foot providing the new visual merchandising layout. Inside the store, the new Spring/Summer collection is featured and highlights a palette of muted nudes, tans and soft metallic. This allows the footwear to blend easily into the consumers current wardrobe while adding a touch of style as well. “The collection has something for everyone, with a variety of sandals, loafers, ballet flats, heels and Spring booties, all designed with Ziera’s uniquely contoured foot beds to offer superior comfort,” explained Dunn. Their ideal customer is someone who places importance on style, but also recognises the need for comfort. Already heading into summer, popular colours from the new season include Raspberry and Paprika.
Ziera is also celebrating their 70th birthday this year and is a third generation New Zealand family-owned business.