Wires, cables and black data boxes were the backdrop to luxury brand Chanel’s runway show during Paris Fashion Week with the theme reflecting how consumers today are addicted to technology.
Guests were presented with a collection that included blinking handbags, fluorescent rays of colours and iridescent tweeds. A large sign that read ‘Chanel Data Centre’ was displayed at the entrance.
A tweed suit that was white on white opened the show complete with a plastic helmet and boots that looked like something off Star Wars.
“We all depend on technology,” said designer, Karl Largerfeld. “Imagine your life without the telephone and the next step will be artificial intelligence and robots.”
Rows of computer hardware lined the runways that models weaved through. The luxury brand is well known for its striking shows during Paris Fashion Week.