WHY THE UK WANTS KIWI FASHION

Seventeen projects by Australian companies over the past two years have created over 1800 jobs and AUD$338 million in direct capex investment into the UK economy.

Brands like Cotton On, Nixon, Lovisa, Windsor Smith, Element and Industrie have all lead the way for Australian brands being sold on the UK high street. A post-Brexit sense of urgency has seen the UK Department for International Trade notice the positive impact and become very active in pitching to new Australian and New Zealand business investment with a long list of incentives and support.

At Online Fashion Success, an Australian industry event on Monday 7th November at the University of Technology Sydney, the UK Department for International Trade will present a showcase of trends and success stories to pitch the UK retail opportunity.   They are flying in their Creative Sector Specialist and Dealmaker, Tony Hughes, from the UK.   Tony, who also has an expert retail technology background, will interact with the audience to identify the next batch of Aussie and Kiwi brands to on-board for win-win outcomes.

The target Australian and New Zealand companies being sought by the UK Department for International Trade at Online Fashion Success 2016 are:

  • Fashion brands with established local customers, looking to expand offshore and require some incentive and support to consider the UK.
  • Retailers currently e-exporting to the UK and EU, however have no physical presence (shop front, office or distribution centre) in the UK.
  • Technology companies that service the retail sector with a strong customer base in Australia and no UK presence.
  • Emerging entrepreneurs in either fashion retail or technology looking for support to establish a UK office.

One Australian entrepreneur joining Tony on the day is Gary Elphik, Founder of Disrupt Sports. Disrupt Sports is the Australian Online Retailer of the year offering customized surf and skate boards built to your design online. They have expanded to the UK and Gary will share the experience at the event.

The core proposition being pitched by the UK Department for International Trade is that the UK is:

  • A creative force in fashion retail and retail technology
  • A market of 60 million consumers spending over AUD$150 billion online
  • A low tax environment with a 20% corporate tax rate
  • Enabled with fast track work visas for retail and technology investors
  • A familiar cultural and legal context with government support
  • Offering a host of trimmings if the shoe fits; such as research support, equity finance options, office relocation incentives and eligible tax credits

Colman Ridge, Director of Online Fashion Success said “The UK Department for International Trade is coming with a very fresh approach, viewing Australian fashion exports to the UK as a prelude to positive investment and not a balance of payments issue. They are offering a renewed option for Australian business to add the UK to their export plans. They are resourced and ready to support Australian fashion, it is exciting and worth considering.”

For more information on the UK Department for International Trade showcase at Online Fashion Success in Sydney, go to www.onlinefashionsuccess.com.