Revlon has recruited the legendary entertainer, model and fashion icon that is Ciara as their newest brand ambassador. Ciara believes that when one chooses to love themselves first, they are more open to the love of others. This makes her the perfect match for Revlon’s LOVE IS ON position. “As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon,” said Revlon President and CEO Fabian Garcia. “We are proud to have her represent our brand as she personifies the meaning behind the CHOOSE LOVE campaign.”
The award-winning singer, songwriter, dancer and producer has sold well over 23 million records and 16 million singles worldwide. Ciara was born in Austin, Texas and is an only child to military parents. She grew up travelling the world, but settled in Atlanta and launched her music career in 2004 with her first single “Goodies”. Ciara is also a devoted philanthropist dedicated to improving the lives of children and empowering women across the globe.
Ciara’s new role as Global Brand Ambassador means she will be supporting Revlon colour cosmetics and the brand’s new CHOOSE LOVE campaign by promoting Revlon’s 2017 ColorStay Eye and Revlon Kiss Balm launches. She will also appear in a number of multi-media campaigns across the globe.
“I’ve been a fan of the iconic Revlon brand my entire life,” said Ciara. “In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest Global Brand Ambassador.”