ESTÉE LAUDER TO ACQUIRE TOO FACED

The iconic beauty company has officially acquired the brand, adding another important point of growth to The Estée Lauder Companies. Too Faced is a feminine and playful makeup brand known for its high-quality cosmetics. Estée Lauder Company aims to increase its consumer reach with the multi-channel brand and win over millennials. Too Faced launched in 1998, but has had an impressive growth over recent years and is expected to reach more than $270 million in net sales alone this year.