Founded by Lucy Bloomfield and Michael Tremeer, Trefiel aims to empower the modern day woman to spend time on herself and enable her to invest in her skincare routine without breaking the bank. The idea of the affordable and effective lace hydrogel sheet face mask was born. Trefiel is a game-changing beauty brand whose indulgent lace hydro masks combine effective plant-based skincare with affordable luxury for a tribe of switched-on devotees. In the past few weeks, Trefiel has expanded their range as well as adding a luxe new look, soothing every skin concern.
Three new hydrogel masks were added to the offering, Brightening, Repairing, and Firming. Created to target different skin concerns, the formulas are new, but the commitment to plant-based pampering remains. Each mask boasts four key ingredients for optimal hydration, aloe vera, hydrolysed collagen, hyaluronic acid and vitamin E. The products are non-GMO and cruelty-free, and you’ll instantly recognise the chic black lace design from social media.
Bloomfield and Tremeer both have a background in tech and startups and the number one goal for the product is completely results-based. “We want the customer to notice a huge difference, whether they’ve never used a sheet mask before, don’t have a regular skin care routine or they are an expert,” said Bloomfield. “The product is fantastic and we have wowed people from all walks. There are a lot of face masks out there that are made with a cotton cloth that can be quite scary looking. While it is a bit of a novelty, the lace really speaks to people, they can have fun with it, feel sexy and when they do remove it, they look and feel incredible.”
Currently, the brand is extremely focused on the customer experience, but 2017 will see a number of partnerships with different brands and companies to grow the self-care and lifestyle side of the business. “As well as that, we’re sticking close to our roots as a skin care company and will be releasing two skin care lines in the next 6-12 months, one for oily skin and one for dry skin.”
For more information or to stock this incredible brand contact Kristina at Kristina@trefiel.com.