The German accessories label Iphoria has joined Workshop and will be exclusively available at the Newmarket, Ponsonby, Wellington and Chrischurch locations. Iphoria stands for euphoria in the digital age. Iphoria was founded in 2012 by Milena Jaeckel, who previously struggled to find stylish accessories for her phone and other devices. Jaeckel thought if we get changed multiple times a day, why should they [her devices] always wear the same outfit? That’s how the idea of Iphoria was born.