TOPMAN ‘ANYTIME, ANYWHERE’

Topman are making it easier for Aussie guys to get their hands on the newest styles.  Topman Australia have rolled out their new e-commerce platform, which uses Topman stores as distribution centres for online orders.  The selection isn't quite the same as the UK, as the style drops have been specially curated for the Australian market with new drops once a week.  This new omni-channel commerce strategy means that Topman shoppers can now Click and Collect (purchase online, and pick up in-store), get express delivery, and return online purchases in-store for free.  Additionally, style help is always on hand - the new e-commerce platform allows customers to book personal styling sessions in-store, so they can get all their style needs looked after at their own convenience.  This is a big step forward for Topshop Topman, who have had a physical presence in Australia since 2011, and in New Zealand since 2015.