IS STEALING THE FUTURE OF FASHION?

The Glassons 'Hucci' t-shirt has brought the issue of fashion plagiarism back to the forefront, but this issue goes much deeper than the House of G. Obviously stealing someone else's designs is no new problem, but with the internet bringing consumer's more visibility it's becoming easier to spot and shame. Additionally, the internet has somewhat started the problem, as more high-street consumers are exposed to street-style images and online influencers which promote high-end brands. Often these brands have created a their own original and unique styles, and often these images are styled and crafted in a way which attempts to sell this new trend to consumers. The consumers then demand these trends, but at a lower price point - and with a saturated industry and endless e-commerce options, designers feel the pressure to create something exactly in line with consumer's demands or risk losing revenue. The law doesn't exactly support fashion, with copyright and intellectual property laws skimming over the issue. Some of the people most hurt by this issue are emerging designers, who have their original work stolen without consumers realising, and have no way of fighting for their rights against a large corporate brand. Perhaps fast-fashion designers are stuck between a rock and a hard place - or perhaps copycat behaviour is simply now something to expect, after all imitation is the sincerest form of flattery...

We've collated a few of the highest profile copycat moments in modern fashion history, so you can judge the issue for yourself...