ALL BIRDS NAME DROPPED IN TECH REPORT

New Zealand footwear designers, All Birds, have been name dropped as a top achieving innovator in terms of digital marketing and product development, in a much circulated technology report developed by US Mary Meeker, a former Wall Street analyst.  Meeker’s Internet Report crossed industry boundaries, and included fashion, noting difficulties regarding measurement of ROI in the social media marketing sphere.  She also compared digital advertising to a storefront, in it’s importance in engaging consumers.  All Bird’s creative use of customer feedback in their product development was mentioned, along with their excellent customer service, which Meeker pointed out was integral in retaining consumers - as 82% of consumers will not purchase from a company again following a poor experience, a figure which has been increasing with hyperconnectivity and social media presence of brands.