LVMH LAUNCHES LUXURY E-BOUTIQUE

LVMH is launching their own e-commerce site, 24 Sevres, which will sell goods from all of its high quality brands, as well as goods from brands not owned by the conglomerate.  The website will be a consumer-targeted luxury goods online store which will function as part of Parisian department store Le Bon Marché which is owned by LVMH, and the site will compete with FarFetch and Yoox Net-A-Porter.  The goods will be womenswear to start, and will offer shipping to 75 countries, and will utilise LVMH’s exclusivity to offer goods which have previously not been available online in a multi-brand site.  Unlike Net-A-Porter and FarFetch, 24 Sevres will not produce editorial-style content, but will have a more unique visual merchandising focus, and will offer styling services.  LVMH previously opened an online store in 2009, eLuxury.com, which was unsuccessful.