PIHA SWIMWEAR

Wild, carefree and ready for adventure - the Piha Swimwear girl is perfectly epitomised by model Zippora Seven, who is returning this summer to her position as the face of Piha Swimwear. Known for their designs inspired by beachy freedom, and named after New Zealand’s wild west coast beach, Piha Swimwear has a new 2017/18 collection, ‘Road Trip’, about to launch for the summer. Made up of four distinctly different collections, with three different drops to keep styles fresh, Piha Swimwear is giving consumers a plethora of options when it comes to beach-ready style.

Piha’s 2017/18 collection is made up of three main drops - Preview, Main Summer and High Summer, which will be available soon to view and purchase. Across these drops are four different stories featuring must-have trends designed to appeal to a wide variety of consumers. Retailers also benefit from the comprehensive Piha Swimwear ranges, with differing options and cuts to appeal to varying consumer bases. Piha Swimwear’s designs include classic one pieces, eye-catching macramed bikinis and everything in between, meaning Piha Swimwear is has a widespread appeal which transcends demographic groups and fits into differing retail environments.

The Garden Delight story draws on the nomadic gypsy trend, featuring folk-inspired floral prints and blanket stitched hems. Piha’s Boho Stripe story is more sportswear inspired, and features on-trend high necked designs, and edgy long-sleeved one pieces in vibrant, punchy hues, perfect for bold surfer girls. The Textured Solids story has bright colours with intricate macrame details, with a subtle romantic feel, sure to make a statement by the pool or ocean. Retro prints and bold cuts make up their California Dream collection; which is inspired by ice cream hues and vintage Palm Springs vibes. All of the stories feature a variety of cuts, with more subtle designs as well as stand-out designs for the boldest consumer. Imbued with a youthful, energetic feel Piha Swimwear’s designs are practical and on-trend, allowing the consumer freedom to look fashionable, while being ready for anything.