THE SOCK SHOCK

Ankles are heating up - the humble sock has had a meteoric rise in popularity with both designers and consumers. From being virtually invisible a few years previously, socks are now a hot commodity, with brands such as Gucci, Vetements, Gosha Rubchinskiy and Fendi picking up on the trend. The designs often play on the aesthetic of the classic athletic sock, with eye-catching designs.  An ostentatious designer sock has dual consumer appeal - being attractive to consumers who cannot afford a larger designer piece but want in on the runway action, and an attractive add-on to consumers who regularly buy entire designer looks. The trend is largely due to the rise of athleisure, and popularity of sneakers paired with socks as well as high-low normcore dressing. Socks for Christmas don't seem so bad...