Bendon Lingerie have released a brand new range, Bendon Body. The range made for comfort, with no wires, in-built stretch, and soft, silky fabric. Bendon Body is 'Made to Move', and means women can finally say goodbye to restrictive, tight underwear. The range includes a crop, front close, wireless and contour bras, which mean there is an option for every customer.
The face of the campaign is Silver Fern Kayla Cullen, who star in a vibrant, dance-inspired campaign. To start the campaign, Bendon is giving away items from the new range to the first 100 customers who take their most uncomfortable bra into selected Farmers stores on the 19th August. Additionally, Farmers are also starting a campaign entitled the 'Great Bra Buy Back' in which they exchange customer's most uncomfortable bras for a voucher which can be used on any Bendon Body products.