Myers and David Jones are about to launch their Summer collections in Sydney. David Jones' 2016 summer collection launch made headlines when the department store flew Karlie Kloss to Sydney for an estimated figure of $1.5m. This year, both department stores are reportedly planning to use local models to better connect with their customer bases. This is an interesting development, as it demonstrates that the super models of the US fashion industry may have less influence over Australian and New Zealand consumers than their lesser-known, local counterparts.
Myers are planning two events, a fashion show for approximately 250 people and a party at the Bronte Surf Life Saving Club. David Jones is reportedly planning to follow this structure - with a seated dinner followed by a fashion show for 300 people.