SCHWARZKOPF TARGETS STYLISH MEN

Schwarzkopf are focusing on style-savvy men with their two newest products. The Schwarzkopf Taft Full On Glued Hairspray and Taft Full On Grooming Pomade are formulated to provide extra hold for men. With mens hairstyles becoming more high-maintenance, there is an increasing need for lightweight, non-greasy options for men who want to keep every hair in place. Schwarzkopf Taft Full On Glued Hairspray provides extreme hold for even the most gravity-defying style, while the Schwarzkopf Taft Full On Grooming Pomade gives a polished finish.