H&M launched their new designer collection (an Edwardian-inspired capsule designed by Erdem) with a lavish event in Los Angeles. The collection itself is all frills, florals and fantasy gowns - a haute offering which definitely caters to Erdem fan's wildest dreams. The event was held at the historic Ebell women's club, which was transformed into an overflowing English garden for the event, lending the runway a touch of romance. While increasingly womenswear and menswear have been merged together during Fashion Month, to create a cohesive, fluid showing of garments which blended men's and womenswear, Erdem has never previously shown both categories at once. The front row was studded with celebrities including Kirsten Dunst, Zendaya Coleman and Alexa Chung - all dressed head to toe in the new collection. After the runway show, Grimes performed a special concert in honour of the new collection.