FARMERS GOES NICHE, WILL DAVID JONES STEP IN?

Farmers is opening two smaller niche outlets in Newmarket. Both will be unique compared to its larger store's usual offering. In a statement provided by Farmers, it explained that the "Farmers Newmarket store is now closed as SCentre Group redevelop the site for a new Mall including Farmers."

According to a string of designers and whispers from developers and real estate agents – David Jones is coming to Newmarket and will take over the 277 and Farmers location. In the interim, Farmers will have two smaller stores in Newmarket that will specialise in key areas of business with a tighter range of products. The first location, Farmers For You, will showcase a selection of cosmetics brands and perfumes, along with lingerie and hosiery. This store is set to become a go-to destination for customers interested in all things beauty. The store will also feature selfie mirrors, phone chargers, cosmetic bars, and more.

The second store will become a Farmers HOME Concept Store that focuses on the department store's popular home range. This will join the three other existing HOME outlets found in Albany, Christchurch and Palmerston North.