2017 TRENDS ACCORDING TO INSTAGRAM

Instagram is not only a great tool for finding new trends, but also analysing which trends are popular and which consumer demographics are the biggest fans. We've done some Instagram analysis and come up with the top trends for summer according to what people are posting and liking...

  • Natural Fibre Bags. This started with the Cult Gaia Ark bag and has gone on to vintage-style bags and baskets of all shapes and sizes.
  • Polka Dots. The breakout print of the summer has us seeing spots - and is crossing categories into dresses, tops and more...
  • Wrap Dresses. They're easy and flattering - and have scored major #ootd style points on the 'Gram.
  • Extreme Cat Eye Sunglasses. They're the perfect way to make a selfie statement - skinny cat eye classes are hot property for summer '18.
  • Off The Shoulder. Clavicles are back! The trend looked like it was losing momentum around the middle of the year, but Off The Shoulder posts have been skyrocketing going into summer.
  • Sneakers. Classic kicks like Converse and Vans have been seen all across Instagram - and are an online trend which translates well into real life...