Over a year after Pumpkin Patch collapsed into receivership, leaving lovers of the brand heartbroken on both sides of the Tasman, the iconic brand has returned under the Catch Group umbrella.
The exclusive limited-edition summer collection launches today offering great value, high-quality clothing for children aged 1 month to 8 years old. The majority of the range is 100 percent cotton, with everything available for $39.95 or less. All designs are new, created by a small in-house team of top industry clothing designers in Melbourne.
“Our designers have really captured that fun, carefree spirit of childhood that Pumpkin Patch has always stood for,” said Catch Group CEO Nati Harpaz. “They are designed for today, with quality that every parent can trust.”
Founded in New Zealand in 1990, Pumpkin Patch was renowned for its premium high-quality and durable kidswear, and quickly grew to have 124 stores in Australia alone. Following a series of questionable creative and business decisions, coupled with a perceived decline in quality and style, the company went into liquidation in 2016, leading to the closure of all stores. Catch Group acquired Pumpkin Patch’s customer database, intellectual property, and trademarks in March 2017.
“It was an easy decision to take on Pumpkin Patch and give it a new lease of life,” said Harpaz. “There has always been a strong fan base for the iconic childrenswear brand both locally and internationally. People love this brand, which is why we’ve put together a tight team dedicated to taking Pumpkin Patch back to the level where it used to be – and beyond. These customers deserve the same dedication they’ve shown to the brand, and we hope they love this new collection as much as we do.”