Twenty-seven-year-old Alex Yu was born in Taipei, Taiwan, but grew up in Vancouver. He was obsessed with models and designers during secondary school and went on to do a diploma at Blanche Macdonald Centre in Vancouver and Post Graduate Degree at London College of Fashion. “In my second year at university, I suddenly realised that I wanted to try out fashion, so I took some part-time sewing classes and never looked back,” Yu said. Yu now works with manufacturers to create his collections, but he does around 85 percent of the samples. Currently, he is a one-man-band, and occasionally has a team of interns every season for fashion week.
“I started my label in Sept 2014 after graduating not long ago from London College of Fashion,” he said. “I entered and won a competition held by Niche Magazine which was searching for the Emerging Designer of the Year. The prize was to create and showcase a 16 looks collection at Vancouver Fashion Week.” Inspired by Rei Kawakubo from COMME des GARÇONS, Yu believes in creating good quality pieces with fair prices. Moving forward, Yu is looking to expand his brand and gain more stockists. Almost 100 percent of ALEX S. YU’s marketing is through Instagram and Facebook. His label has its own online store and also does biannual pop-up shops. The brand is also stocked at several boutiques in London, Vancouver, and Taipei. “A dream stockist would be Dover Street Market.”
Yu credits Vancouver Fashion Week for basically starting his brand. “I started my label here and have been showing here every season since.” This season was his seventh time showing at Vancouver Fashion Week and added that the experience is great. “The local support is strong, and the team is very reliable.” Yu’s highlight of Vancouver Fashion Week’s SS18 season was meeting with GQ Insider Bryan Griffin and Adriano Batista, editor-in-chief of Fucking Young magazine.