Scoop, the contemporary womenswear show taking place at the Saatchi Gallery next month, has announced its SS2020 campaign, entitled "Camp: Notes on Fashion." The vibrant work, designed by Ratti S.p.A Como, pays homage to this year's Met Gala in New York.
“The Met Gala’s ‘Camp: Notes on Fashion’ explores the trajectory of camp from the fringe towards popular culture," said Karen Radley, Founder and Managing Director of Scoop. "Using the courts of 17th-Century France and the history of the word ‘camp’ as a starting point for the artwork, we have adapted the theme for our ‘Scoop in the Summer’ design which will feature across the show on posters, show bags, catalogues, and our infamous Scoop scarves created by Ratti S.p.A. Como.”
Scoop takes place from the 21st - 23rd of July.