SHOP/SLOW is a pop-up store featuring local emerging designers from 19-25 February. Located in Ponsonby Central, Auckland, the store will highlight nine brands including; Blue Blank, Courtney Pellow, Elisabeth Kwan, No Work To Do, and Jason Lingard. Showcasing their artisan clothing and accessories, Shop/Slow is a natural recreation to modern day over-consumption and fast-fashion. "The idea to hold a pop-up grew from our desire to support each other and encourage local creativity and ethically-made products," said designer Jason Lingard. "Getting together as a group and having pop-ups like this means we can test our products, meet our customers face-to-face while gaining valuable feedback and exposure."
As a group of local makers, they want to encourage consumers to buy quality products less often and support local creativity. “Supporting local makers and suppliers is important to me, as is keeping my supply chain as short as possible and always sourcing high quality fabrics to add value and longevity,” added Shannon Thompson from Out Of Comfort.