Founded in 2013 by sisters Pookie and Louise Burch, Trademark was a well renown accessory line which was stocked by the likes of Net-a-porter, Boon the Shop and Bergdorf Goodman. However, the brand has announced that they will be ceasing their operations in early 2019.
The brand sat in the mid-tier accessory category, with products such as jewellery, handbags and shoes making up their collections. The brand was highly revered by fashion insiders but seemed to come to trends earlier than the general public was ready for. The brand existed in a competitive market, and previous attempts at keeping the company afloat included an almost 30 percent reduction in collection prices. Their recent footwear collections retailed at under USD 400, a significant decrease which followed pressures from retailers. However, despite their efforts, the brand is preparing for closure.
Trademark was best known for their urban prep aesthetic, which bought charm and flamboyance to the marketplace. Resort 2019 will be the brand’s last collection, and they have announced that they will not be fulfiling previous wholesale orders for 2019.
The company have released a statement on behalf of the Burch sisters discussing the decision to cease operations and thanking their loyal consumers. “After much consideration, Louisa and Pookie Burch have decided to take a pause from Trademark, their accessories label,” said a spokesperson. “As a result, resort 2019 will be the final collection. Louisa and Pookie are extremely thankful to their retail partners, talented team and loyal customers who have supported them along this journey.”