Shiseido Company and Tory Burch have announced a long-term partnership plan through which Shiseido will have exclusive rights to worldwide licensing of Tory Burch beauty brands. The agreement will also see Shiseido developing, marketing, and distributing Tory Burch products. Through the platform, Shiseido will provide a global platform to Tory Burch, an American lifestyle brand embodying personal style and a global mindset. For Shiseido, this opportunity provides an opportunity to expand its global fragrance portfolio amongst other developmental initiatives.
“Shiseido is on an exciting journey to achieve its long-term mission of BEAUTY INNOVATIONS FOR A BETTER WORLD, and we are honoured to welcome Tory and the Tory Burch brand to the Shiseido family and pursue this mission together as partners,” said Masahiko Uotani, president and CEO of Shiseido. “Tory Burch is a truly luxurious lifestyle brand with a clear identity and strong commitment to its values—exactly the type of innovative partner we seek to enhance our portfolio as we continue to find new ways of cultivating consumer engagement and bringing value to our business and to society.”
“We are thrilled to be partnering with Shiseido, a company I have always admired for its rich history, unparalleled products and dedication to innovation,” said Tory Burch, executive chairman and chief creative officer, Tory Burch. “There are great synergies between our companies, including deep respect and connection to our customers, a passion for supporting women’s empowerment and an aligned long-term strategic vision. We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realisation of a long-time dream.”