David Beckham is an industry stalwart when it comes to brand ambassadorship.  After being switched for The Wknd at H&M, Beckham has found a new partner in Rolex’s sibling brand, Tudor.  The watch brand has shot a dramatic new campaign ‘Born to Dare’, featuring Beckham wearing Tudor’s new dual-tone Heritage watch.  Beckham’s influence has been a golden ticket for other brands, and shows the importance of brand appropriate endorsements.