The fascination with eyebrows and the perfectionism associated with them is one trend that has never showed sign of dying down ever since piqueing society’s interest a few years ago. Both men and women alike are more brow-conscious than ever, as it has become a vital aspect of grooming and beauty. Billion Dollar Brows aims to target these needs, being the only cosmetics company exclusively devoted to eyebrow products for both men and women. The company produces high-quality pencils, gels, powders and tools. The brand launches exclusively at Mecca Maxima on September 1st.