Birkenstock's travelling pop-up shop The Box will be parked outside the Rick Owens store on La Brea Avenue in LA. To mark the special occasion, Rick Owens has collaborated with the German footwear brand to recreate three classic styles in four different fabrications. Birkenstock had its first showcase at Paris Fashion Week in June 2017. The following month it launched it's Birkenstock Box in Berlin with retailer Andreas Murkudis, then in New York with Barneys, and then Milan with 10 Corso Como. This project with Rick Owens marks the first time Birkenstock has invited an individual designer to collaborate. "Just a fashion designer would be less relevant," said the Birkenstock's chief executive Oliver Reichert. "Rick Owens, however, is different." Reichert explained that the brand doesn't consider itself as part of the fashion system. "We are beyond fashion but we're relevant to it as an iconic classic, a genuinely universal wardrobe staple."
Pre-order is available from March 1st and can be purchased on Rick Owens' and Birkenstock's channels on March 15.