#BotchedByBeth began earlier in the year after Matthew Baitson’s work as a costume designer rapidly became popular among Wellington’s local drag talent. Inspired by Baitson’s drag persona Just Beth, Baitson loves vibrancy, playfulness and colours. Channelling this perspective into his designs, Baitson’s forward-thinking brand is currently available on ProjectFashionWellington.com. #BotchedByBeth’s latest collection is titled Neapolitan and represents inclusiveness. “I am inspired by the gender fluidity and inclusiveness of Wellington’s drag culture, and the way fashion can be used to blur the lines between masculinity and feminity,” explained Baitson. Last year, Baitson was a finalist in Resene’s Colour of Fashion show at New Zealand Fashion Week. Baitson described the Neapolitan collection he is showcasing at New Zealand Fashion Week as whimsical, playful and relaxed.
“Drag is all about making a statement, and that is what I want to do with Neapolitan.”
Follow the label on Instagram at @BotchedByBeth.